Blown deadline for provincial alcohol shipments bodes poorly for broader internal trade push
The deadline for provinces to implement direct-to-consumer alcohol sales is approaching with little progress made. Internal Trade Minister Dominic LeBlanc has indicated that the federal government has removed barriers, but provinces are delaying action. Critics argue that provincial liquor boards are obstructing these sales to maintain control over the market.
- ▪Nine provinces and one territory committed to allowing direct-to-consumer alcohol sales by May 2026.
- ▪Only New Brunswick and Manitoba have fully implemented DTC alcohol sales since the agreement.
- ▪Critics claim that provincial liquor boards are hindering DTC shipments to retain control over sales.
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Open this photo in gallery:Trade barriers prevent alcohol producers such as Ron Kubek, owner of Lightning Rock Winery in Summerland, B.C., from legally shipping the product to other parts of the country.Aaron Hemens/The Globe and MailShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountLast July, after Ron Kubek’s boutique winery in Summerland, B.C., won the top award for its pinot noir in a national competition, he awoke to dozens of online orders. He promptly filled the requests, mostly from wine enthusiasts in Ontario, and shipped the bottles across the country. Doing so technically made Mr.
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