BMW Owners Angry Over Spider-Man Ads Appearing on Dashboard Screens
BMW Owners Angry Over Spider-Man Ads Appearing on Dashboard ScreensThursday August 6, 2026 2:25 pm PDT by Juli CloverBMW has enraged customers by sending ads for Spider-Man: Brand New Day directly to in-car infotainment systems. An ad appears as a notification when starting the car, and when tapped, it plays a full-screen 19-second animation with music and a light show. The ad started going out on July 27, and it is set to continue through August 10.
- ▪BMW Owners Angry Over Spider-Man Ads Appearing on Dashboard ScreensThursday August 6, 2026 2:25 pm PDT by Juli CloverBMW has enraged customers by sending ads for Spider-Man: Brand New Day directly to in-car infotainment systems.
- ▪An ad appears as a notification when starting the car, and when tapped, it plays a full-screen 19-second animation with music and a light show.
- ▪The ad started going out on July 27, and it is set to continue through August 10.
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| Original publisher | MacRumors |
| Canonical URL | https://www.macrumors.com/2026/08/06/bmw-spider-man-ads/ |
| Publication time | Thu, 06 Aug 2026 14:25:39 PDT |
| Retrieval time | 2026-08-06T21:30:47.147Z |
| Last seen | 2026-08-06T21:30:47.147Z |
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BMW Owners Angry Over Spider-Man Ads Appearing on Dashboard ScreensThursday August 6, 2026 2:25 pm PDT by Juli CloverBMW has enraged customers by sending ads for Spider-Man: Brand New Day directly to in-car infotainment systems. An ad appears as a notification when starting the car, and when tapped, it plays a full-screen 19-second animation with music and a light show. The ad started going out on July 27, and it is set to continue through August 10. Cars built after July 2020 with BMW Operating System 7 or newer are displaying the Spider-Man promo in more than 70 markets. BMW owners on Reddit are understandably unhappy with the unsolicited ad showing up in their vehicles.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at MacRumors.
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