Brand USA Launches Fact-Checking Platform to Win Back International Travelers
Brand USA has launched a new fact-checking platform aimed at addressing misconceptions among international travelers regarding U.S. entry requirements and fees. The initiative, titled 'Get Facts. Get Going.', seeks to provide accurate information about visa fees, national park pricing, and other travel-related concerns. This move comes in response to a decline in international travel to the U.S., which was impacted by confusion over new regulations that have not yet been implemented.
- ▪International travel to the U.S. declined by 5.5% in 2025 due to concerns about new fees and entry requirements.
- ▪Brand USA's new platform aims to clarify misconceptions about visa fees and national park pricing.
- ▪A survey found that one-third of potential World Cup visitors were worried about a proposed $250 visa integrity fee and a rule requiring five years of social media history.
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Tourism Brand USA Launches Fact-Checking Platform to Win Back International Travelers Bailey Schulz May 18th, 2026 at 9:30 AM EDT Photo Credit: Brand USA’s fall 2025 advertising campaign seen at a baggage carousel at London’s Heathrow Airport. Skift Skift Take Brand USA wants to clear up international travelers’ misconceptions on new fees and entry requirements. Other concerns grounded in reality will be more challenging to address. play_circle_filled Listen to Story Summarize Story Share WhatsApp LinkedIn X Facebook Email Which international markets is Brand USA targeting with its latest marketing efforts? What is the purpose of Brand USA's new 'Get Facts.
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