BTS are back: return of K-pop superstars sparks US economic boom
Photograph: Soo-hyeon Kim/ReutersView image in fullscreenFans at a BTS exhibition in Seoul in March. Photograph: Kim Hong-Ji/ReutersThe Korean Cultural Center New York will serve as the hub for fan activities. Photograph: JNI/Star Max/GC ImagesBefore the spot’s collaboration with BTS, Angela May, 18, had never heard of bingsu.
- ▪Photograph: Soo-hyeon Kim/ReutersView image in fullscreenFans at a BTS exhibition in Seoul in March.
- ▪Photograph: Kim Hong-Ji/ReutersThe Korean Cultural Center New York will serve as the hub for fan activities.
- ▪Photograph: JNI/Star Max/GC ImagesBefore the spot’s collaboration with BTS, Angela May, 18, had never heard of bingsu.
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| Original publisher | The Guardian — Business |
| Canonical URL | https://www.theguardian.com/music/2026/jul/31/bts-k-pop-economic-boom |
| Publication time | Fri, 31 Jul 2026 12:00:12 GMT |
| Retrieval time | 2026-07-31T12:37:49.360Z |
| Last seen | 2026-07-31T12:37:49.360Z |
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Fans at a BTS exhibition in Seoul in March. Photograph: Soo-hyeon Kim/ReutersView image in fullscreenFans at a BTS exhibition in Seoul in March. Photograph: Soo-hyeon Kim/ReutersBTSBTS are back: return of K-pop superstars sparks US economic boomCities in North America hosting 14 concerts in August and September – and economic impact is set to be significantJenna ZazaFri 31 Jul 2026 08.00 EDTLast modified on Fri 31 Jul 2026 08.27 EDTSharePrefer the Guardian on GoogleBTS’s “Army” fanbase is descending on New York this weekend as the K-pop supergroup continues their first world tour after a four-year hiatus, sparking an economic boom wherever they land.After shows in South Korea and Europe, the group are back in North America, with 14 shows in six US cities in August and September.Following…
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