BTS Back in Vegas With Samsung Partnership, Fan Activations & Citywide Takeover
BTS has returned to Las Vegas for a highly anticipated concert series at Allegiant Stadium, marking their first world tour in four years. The city is celebrating the event with various fan activations, including a partnership with Samsung that showcases the Galaxy S26 Ultra. Fans are enjoying themed experiences and exclusive merchandise as they gather to see the K-pop group perform.
- ▪BTS is performing four nights at Allegiant Stadium in Las Vegas as part of their world tour.
- ▪Samsung has launched a major activation around the concert, featuring the Galaxy S26 Ultra with interactive fan experiences.
- ▪The tour is projected to exceed half a billion dollars in ticket sales, with over 3 million fans expected to attend across 85 dates.
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Samsung All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Las Vegas doesn’t do anything small, and neither does BTS. The Bangtan Boys arrived in Nevada last week for four nights at Allegiant Stadium (May 23, 24, 27 and 28), and the city met them in full. Explore BTS See latest videos, charts and news Landmarks from the Luxor Hotel to the Harry Reid International Airport tower illuminated in red, covering the Strip in the group’s “Arirang” era color.
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