‘Building the plane while it’s flying’: How the government rewrote the story of the Suburban Rail Loop
In 1999, it was his eponymous ad agency that came up with the “Labor cares” tagline that helped sink the Kennett government. Today, his We’re All in This Together jingle made for industry super with singer Ben Lee is an irremovable earworm.So, when Jacinta Allan’s government needed to make sure the Suburban Rail Loop was playing well among voters, Shannon was the natural choice for the job. There was just one catch: he was called in six years after the mega-project was announced and diggers were already in the ground.His first piece of work – a document titled “SRL Narrative Research and Implications” – was handed to the government in December 2024.
- ▪In 1999, it was his eponymous ad agency that came up with the “Labor cares” tagline that helped sink the Kennett government.
- ▪Today, his We’re All in This Together jingle made for industry super with singer Ben Lee is an irremovable earworm.So, when Jacinta Allan’s government needed to make sure the Suburban Rail Loop was playing well among voters, Shannon was the
- ▪There was just one catch: he was called in six years after the mega-project was announced and diggers were already in the ground.His first piece of work – a document titled “SRL Narrative Research and Implications” – was handed to the gover
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.