Burnham is master of his message for now. But he should know this: media foes will offer no respite | Tom Baldwin
Illustration: Ellie Foreman-Peck/The GuardianView image in fullscreen Illustration: Ellie Foreman-Peck/The GuardianOpinionAndy BurnhamBurnham is master of his message for now. Much of this, of course, goes with the territory of being a Labour leader.But this grim process, one I have witnessed both as a political “lobby” journalist and as a communications director for Labour, has accelerated and become ever more gory as new adversaries emerge online. Orderly old methods of managing the news cycle with “a grid” of stories for newspapers and broadcasters have been replaced by the mayhem of a zombie movie.
- ▪Illustration: Ellie Foreman-Peck/The GuardianView image in fullscreen Illustration: Ellie Foreman-Peck/The GuardianOpinionAndy BurnhamBurnham is master of his message for now.
- ▪Much of this, of course, goes with the territory of being a Labour leader.But this grim process, one I have witnessed both as a political “lobby” journalist and as a communications director for Labour, has accelerated and become ever more g
- ▪Orderly old methods of managing the news cycle with “a grid” of stories for newspapers and broadcasters have been replaced by the mayhem of a zombie movie.
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| Original publisher | The Guardian — Politics |
| Canonical URL | https://www.theguardian.com/commentisfree/2026/jul/27/andy-burnham-master-social-media-hostile-press-social-media |
| Publication time | Mon, 27 Jul 2026 07:00:35 GMT |
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Illustration: Ellie Foreman-Peck/The GuardianView image in fullscreen Illustration: Ellie Foreman-Peck/The GuardianOpinionAndy BurnhamBurnham is master of his message for now. But he should know this: media foes will offer no respiteTom BaldwinWhile the new PM’s slick social media operation can help him bypass the hostile press that devoured Starmer, he will still need friends in the fourth estateMon 27 Jul 2026 03.00 EDTLast modified on Mon 27 Jul 2026 03.22 EDTShareAndy Burnham has been in politics long enough to know that the largely friendly media coverage he’s received so far would turn hostile once he was inside Downing Street.
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