Call centres using AI to 'whiten' Indian accents (2025)
The world's biggest call centre company, Teleperformance, is using artificial intelligence to neutralise Indian accents for Western customers. The company is applying real-time AI software on phone calls to increase human empathy between two people on the phone. This technology is expected to improve customer service calls and reduce miscommunication.
- ▪Teleperformance has 90,000 employees in India and tens of thousands more in other countries.
- ▪The company is using software from Sanas, an American company that helps build a more understanding world and reduces miscommunication.
- ▪The technology is already used by companies including Walmart and UPS.
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Story provenance
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Record
| Original publisher | Yahoo Tech |
| Canonical URL | https://tech.yahoo.com/ai/articles/call-centres-using-ai-whiten-090000847.html |
| Publication time | Tue, 11 Aug 2026 03:24:09 +0000 |
| Retrieval time | 2026-08-11T03:40:44.115Z |
| Last seen | 2026-08-11T03:40:44.115Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | xGWHqdbq4uxQ · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Yahoo Tech.
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