Catchplay Makes Vertical Drama Move In Partnership with Korea’s SLL Joongang, CJ ENM & Others
Catchplay is expanding into vertical drama through partnerships with several Korean companies. The initiative includes launching a branded zone for vertical K-drama content in Taiwan, Indonesia, and Singapore. The collaboration aims to create premium narrative formats that appeal to younger audiences while maintaining high production values.
- ▪Catchplay is partnering with SLL Joongang and CJ ENM to enhance its vertical drama offerings.
- ▪The collaboration will focus on developing urban fantasy vertical dramas that combine storytelling strengths from Taiwan and Korea.
- ▪Catchplay aims to differentiate its vertical content from standard microdramas by offering a higher standard of storytelling.
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L-R clockwise: Daphne Yang, Shao-Yi Chen, Jayde Lin, Shih-Yuan Lu Catchplay Taiwan-based streamer Catchplay and its production outfit Screenworks Asia are making a big push into vertical drama through partnerships with several Korean players. Celebrating its tenth anniversary this year, Catchplay is launching an exclusive branded zone spanning Taiwan, Indonesia and Singapore with the newly launched Korean vertical content platform, Sero, alongside licensing deals with CJ ENM and b.able to deliver hundreds of hours of vertical K-drama content. In addition, Screenworks Asia has partnered with Korea’s SLL Joongang to co-develop a slate of premium, Mandarin-language vertical series.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Deadline.
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