ChatGPT is adding new ads
OpenAI has announced the introduction of a new visual ad format within the ChatGPT app, which will display during the image generation process. These advertisements are designed to show product inspiration and usage examples while remaining clearly labeled and separate from the user's generated content. The company plans to test this feature with US users later this month, noting that early ad tests have resulted in lower acquisition costs for businesses.
- ▪OpenAI will test a new visual ad format in ChatGPT that appears while prompts are processing, specifically during image generation.
- ▪The new ads are intended to help users discover brands by showing product inspiration and usage scenarios.
- ▪OpenAI states that advertising does not influence the answers provided by ChatGPT and that ads will be clearly labeled.
- ▪The initial testing of this new ad format is scheduled to begin with US users later this month.
- ▪OpenAI reports that early findings indicate lower cost per acquisition rates and higher new customer rates for advertisers using ChatGPT ads.
3 outlets in our directory ran this story, first to last over 1 hour. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
- ▪ ChatGPT has new ad formats. Heres what they look like. — Mashable
- ▪ ChatGPT has new ad formats. Here's what they look like. - Mashable — Google News
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| Publication time | Mon, 05 Oct 2026 17:15:00 +0000 |
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// Make sure that nineto5ads exists, it will load ad once google tag exists window.nineto5ads = window.nineto5ads|| []; if (typeof adSizes === 'undefined') { var adSizes = {"leaderboard":{"mobile":[[320,50],[320,100]],"tablet":[[728,90],[320,100]],"desktop":[[970,250],[728,90],[970,70],[970,90]]},"sidebar":{"mobile":[300,250],"desktop":[[300,600],[300,250]]}}; } function getLeaderboardApstagSlotsSizes() { if ( window.innerWidth < 768 ) { return adSizes.leaderboard.mobile; } else if ( window.innerWidth < 1024 ) { return adSizes.leaderboard.tablet; } else { return adSizes.leaderboard.desktop; } } window.nineto5ads.push(function() { apstag.fetchBids({ slots: [{ slotID: "div-gpt-ad-1436850350386-0", slotName: "\/1049447\/9to5google-Top", sizes: getLeaderboardApstagSlotsSizes() }], timeout:…
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