Coca-Cola sales are climbing — and ‘shrinkflation’ is the sly way it’s keeping fans buying more

Food & Drink Coca-Cola sales are climbing — and ‘shrinkflation’ is the sly way it’s keeping fans buying more By Allison Lax Published April 28, 2026, 5:10 p.m. ET Coca-Cola fans’ love for the fizzy stuff continues to grow — even as the containers it comes in keep whittling down. On Tuesday, the company reported an increase in sales at the start of the year, raking in $12.5 billion over three months and raising shares by 5% — a notable find, considering the simultaneous steadily rising costs of cans, bottles and packaging. Increased conflict in the Middle East has also contributed to this price hike, as certain supplies, like PET plastic and aluminum, have become more difficult to acquire. 3 Even amid “shrinkflation,” diehard Coca-Cola fans still want more.

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