Colorado AD Fernando Lovo reveals key factors in Folsom Field, CU Events Center naming rights talks
Colorado Athletic Director Fernando Lovo is actively pursuing naming rights for Folsom Field and the CU Events Center. He emphasizes the importance of finding new revenue streams for the athletic department, especially given the increased visibility of Colorado football. Lovo believes that the current market and brand strength present a unique opportunity for mutually beneficial partnerships.
- ▪Fernando Lovo is looking for new revenue streams through naming rights for Folsom Field and the CU Events Center.
- ▪Folsom Field has never had a sponsor, while the CU Events Center previously had a partnership with Coors that ended in 2018.
- ▪Lovo stated that Colorado's athletic department is 'really aggressive' in pursuing naming rights due to the program's prominence.
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