Colorado governor vetoes block on surveillance pricing as other states push for bans
Colorado Governor Jared Polis has vetoed a bill aimed at banning surveillance pricing, which would have restricted companies from using algorithms to set wages and prices based on consumer data. The veto has drawn criticism from consumer advocates who argue that it favors corporations over workers. Other states are considering similar legislation, with Maryland already enacting a limited ban on surveillance pricing in grocery stores.
- ▪Governor Jared Polis vetoed a bill that would have banned surveillance pricing in Colorado.
- ▪The proposed measure was intended to be the strongest in the nation against algorithmic pricing.
- ▪Critics argue that surveillance pricing allows companies to exploit consumer data to maximize profits.
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An employee at a Kroger supermarket. Surveillance pricing bans are growing in popularity across the US. Photograph: Bloomberg/Getty ImagesView image in fullscreenAn employee at a Kroger supermarket. Surveillance pricing bans are growing in popularity across the US. Photograph: Bloomberg/Getty ImagesTechnologyColorado governor vetoes block on surveillance pricing as other states push for bansConsumer advocates decry Democrat Jared Polis for ‘choosing to side with dominant corporations’ over workersSanya MansoorWed 3 Jun 2026 15.12 EDTLast modified on Wed 3 Jun 2026 15.22 EDTSharePrefer the Guardian on GoogleColorado’s governor vetoed a bill on Tuesday that would have banned companies from using surveillance pricing to set workers’ wages and prices for consumer goods.The measure would have…
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