'.com is still the default': Wix reports that domain trends are shifting, but .com remains king
Yet in 2026, a clear shift is underway in how brands select Top-Level Domains (TLDs) – with the likes of .ai, .io, and .store all seeing elevated rates of adoption. These trends became transparent in Wix's study of domain registration trends in 2026. So, I spoke with Inbal Geva, Product Lead and GM at Wix Domains, to dive a little deeper into how TLD selection is starting to change and how businesses can make the most of this opportunity.
- ▪Yet in 2026, a clear shift is underway in how brands select Top-Level Domains (TLDs) – with the likes of .ai, .io, and .store all seeing elevated rates of adoption.
- ▪These trends became transparent in Wix's study of domain registration trends in 2026.
- ▪So, I spoke with Inbal Geva, Product Lead and GM at Wix Domains, to dive a little deeper into how TLD selection is starting to change and how businesses can make the most of this opportunity.
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| Original publisher | TechRadar |
| Canonical URL | https://www.techradar.com/pro/com-is-still-the-default-wix-reports-that-domain-trends-are-shifting-but-com-remains-king |
| Publication time | Mon, 14 Sep 2026 14:05:00 +0000 |
| Retrieval time | 2026-09-14T14:11:52.160Z |
| Last seen | 2026-09-14T14:11:52.160Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | A-PI7fu8fKjI · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Pro '.com is still the default': Wix reports that domain trends are shifting, but .com remains king Features By Owain Williams Published 14 September 2026 I spoke to Inbal Geva at Wix Domains to discuss domain trends and opportunities in 2026 When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Future) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter .com has long been established as the undisputed top dog when it comes to domains.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TechRadar.
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