Comscore Sells Movie Division for $70 Million to Advaya Capital, Rebranding as Rentrak
Comscore has sold its movie division to Advaya Capital for $70 million, rebranding it as Rentrak. This move marks a return to the original name held before Comscore's acquisition in 2016. Advaya plans to enhance Rentrak's international presence and develop new data services for the theatrical industry.
- ▪Comscore Movies was sold to Advaya Capital for $70 million.
- ▪The division will be rebranded as Rentrak, its original name before 2016.
- ▪Advaya aims to deepen Rentrak's international footprint and develop AI-driven data services.
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| Original publisher | TheWrap |
| Canonical URL | https://www.thewrap.com/industry-news/box-office/comscore-sells-movie-division-for-70-million-to-advaya-capital-rebranding-as-rentrak/ |
| Publication time | Wed, 27 May 2026 23:00:18 +0000 |
| Retrieval time | 2026-05-27T23:08:06.186Z |
| Last seen | 2026-05-27T23:08:06.186Z |
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| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
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Home > Industry News > Box Office Comscore Sells Movie Division for $70 Million to Advaya Capital, Rebranding as Rentrak The box office tracking and data firm will return to its original name Jeremy Fuster May 27, 2026 @ 4:00 PM Share on Social Media Share on Facebook Share on X (formerly Twitter) Share on LinkedIn Share on Email Chris Aronson speaks at CinemaCon 2025. (Jerod Harris/Getty Images) Comscore has sold its industry leading box office data tracking division Comscore Movies to private equity firm Advaya Capital in a $70 million deal. As part of that deal, Comscore Movies will rebrand as Rentrak, the name it held before it was acquired by Comscore in 2016.
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