Consider Sending Earnest Spam
The article discusses the complexities of unsolicited email marketing, often referred to as spam. It highlights the historical context of spam legislation and the ongoing debate about its necessity for those without resources. The author argues that while spam is widely disliked, it serves as a potential avenue for individuals lacking connections to enter commercial networks.
- ▪In 2003, 80% of Americans expressed discomfort with deceptive email content.
- ▪California initially mandated consent for commercial emails, but a federal law later allowed unsolicited emails until a complaint is made.
- ▪The article explores the argument that unsolicited emails provide opportunities for those without financial means or connections.
Opening excerpt (first ~120 words) tap to expand
← Marketing under pressureWhy you shouldconsider sendingearnest spamTuhin Nair10 min read24th May, 2026Let’s start lightly: imagine you’re a colonizer.How do you show up unannounced to a land where people don’t look like you, talk like you, think like you, and probably, dislike you?And more importantly, how do you stop them from killing you?Because they definitely want to kill you. People, tribes, nations, all hate unsolicited visits from strangers.It’s a difficult question. The best colonizers used kidnapping and subterfuge, but even then, at some point they had to come up with ways to bridge a gap between people who don’t like or trust them.But we’ll come back to colonization in a minute.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at nair.sh.
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