Cracker Barrel CEO to step down after overseeing logo backlash last year
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Julie Felss Masino, president and CEO of Cracker Barrel, speaks during 13D Monitor’s Active-Passive Investor Summit in New York City on 21 October 2025. Photograph: Jeenah Moon/ReutersView image in fullscreenJulie Felss Masino, president and CEO of Cracker Barrel, speaks during 13D Monitor’s Active-Passive Investor Summit in New York City on 21 October 2025. Donald Trump weighed in on the updates soon after, posting: “WTF is wrong with Cracker Barrel?!” and demanding on social media that the company “admit a mistake”.The company announced that it would revert back to its old logo soon after the social media reaction exploded.
- ▪Julie Felss Masino, president and CEO of Cracker Barrel, speaks during 13D Monitor’s Active-Passive Investor Summit in New York City on 21 October 2025.
- ▪Photograph: Jeenah Moon/ReutersView image in fullscreenJulie Felss Masino, president and CEO of Cracker Barrel, speaks during 13D Monitor’s Active-Passive Investor Summit in New York City on 21 October 2025.
- ▪Donald Trump weighed in on the updates soon after, posting: “WTF is wrong with Cracker Barrel?!” and demanding on social media that the company “admit a mistake”.The company announced that it would revert back to its old logo soon after the
4 outlets in our directory ran this story, first to last over 6 hours. Coverage spans 2 points on the political spectrum — 1 lean left, 2 right.
- ▪ Cracker Barrel CEO finally steps down following woke rebrand and year of financial disasters — The Blaze
- ▪ Cracker Barrel CEO Julie Masino to step down — ABC News — Top
- ▪ Cracker Barrel CEO Julie Felss Masino steps down after ‘woke’ rebrand sparked backlash from customers — and even Trump — New York Post
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| Publication time | Mon, 27 Jul 2026 17:28:12 GMT |
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Julie Felss Masino, president and CEO of Cracker Barrel, speaks during 13D Monitor’s Active-Passive Investor Summit in New York City on 21 October 2025. Photograph: Jeenah Moon/ReutersView image in fullscreenJulie Felss Masino, president and CEO of Cracker Barrel, speaks during 13D Monitor’s Active-Passive Investor Summit in New York City on 21 October 2025. Photograph: Jeenah Moon/ReutersBusinessCracker Barrel CEO to step down after overseeing logo backlash last yearJulie Masino faced criticism as restaurant chain was called ‘woke’ and ‘soulless’ after unveiling modernized logoGaya GuptaMon 27 Jul 2026 13.28 EDTLast modified on Mon 27 Jul 2026 13.36 EDTSharePrefer the Guardian on GoogleCracker Barrel’s CEO, Julie Masino, is stepping down, the restaurant announced on Monday, nearly a year…
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