Demna Takes Over Times Square With the Debut of "GucciCore" for Cruise 2027
Gucci held its 'GucciCore' fashion show in Times Square, marking over 70 years since its first international store opened in New York. Creative director Demna showcased a collection that blends everyday New York life with high fashion, featuring a diverse runway cast. The event transformed the iconic plaza and introduced a new core wardrobe that reflects the brand's heritage and future direction.
- ▪The 'GucciCore' fashion show celebrated Gucci's 70th anniversary in New York City.
- ▪Demna's collection merges elements from previous collections and highlights the diversity of New York's culture.
- ▪The show featured a unique runway cast, including A-listers like Tom Brady, and utilized Times Square's digital billboards for a visual spectacle.
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| Original publisher | Hypebeast |
| Canonical URL | https://hypebeast.com/2026/5/demna-gucci-core-cruise-2027-times-square-takeover |
| Publication time | Mon, 18 May 2026 06:07:06 +0000 |
| Retrieval time | 2026-05-18T06:34:56.099Z |
| Last seen | 2026-05-18T06:34:56.099Z |
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