Despite canning the Copilot+ brand, "most people love" its AI assistant, says Microsoft
Microsoft employee Nicolas Bustamante stated that Microsoft 365 Copilot has achieved 30 million paid seats and is growing rapidly despite the discontinuation of the Copilot+ brand. He attributed the product's success to its ability to integrate with existing corporate data while meeting strict privacy and compliance standards. Bustamante suggested that negative perceptions of the tool are largely driven by a bias from the San Francisco tech bubble, which overlooks its widespread adoption in the enterprise sector.
- ▪Microsoft 365 Copilot currently has 30 million paid seats and is experiencing fast growth.
- ▪Nicolas Bustamante, a Microsoft AI division employee, stated that most users love the assistant for real work.
- ▪The tool's success is partly due to its capability to work with company data while adhering to privacy and compliance requirements.
- ▪Bustamante argued that the perception gap regarding Copilot stems from the San Francisco tech bubble rather than the broader enterprise market.
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| Original publisher | XDA Developers |
| Canonical URL | https://www.xda-developers.com/despite-canning-the-copilot-brand-most-people-love-its-ai-assistant-says-microsoft/ |
| Publication time | Sun, 27 Sep 2026 04:20:10 GMT |
| Retrieval time | 2026-09-27T04:20:40.312Z |
| Last seen | 2026-09-27T04:20:40.312Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | jW4sNTXIHn30 · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
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| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
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{ "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": "1", "name": "Home", "item": "https://www.xda-developers.com/" }, { "@type": "ListItem", "position":"2", "name": "AI tools", "item": "https://www.xda-developers.com/ai-tools/" }, { "@type": "ListItem", "position":"3", "name": "Despite canning the Copilot+ brand, \"most people love\" its AI assistant, says Microsoft", "item": "https://www.xda-developers.com/despite-canning-the-copilot-brand-most-people-love-its-ai-assistant-says-microsoft/" } ] } Despite canning the Copilot+ brand, "most people love" its AI assistant, says Microsoft By Simon Batt Published Sep 27, 2026, 12:20 AM EDT Simon is a Computer Science BSc graduate who has been writing about technology since 2014,…
Excerpt limited to ~120 words for fair-use compliance. The full article is at XDA Developers.
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