Disney+ and Hulu add to the growing trend of streaming inflation
Disney is the latest media giant to raise prices for its streaming services, adding to a growing pattern across the industry. The increases come roughly a year after Disney’s last major streaming price hike. Disney is raising the price of its ad-free Disney+ and Hulu bundle to $21.99 a month, up from $19.99, whereas the ad-free standalone plans are each rising to $21.49 per month, up from $18.99.
- ▪Disney is the latest media giant to raise prices for its streaming services, adding to a growing pattern across the industry.
- ▪The increases come roughly a year after Disney’s last major streaming price hike.
- ▪Disney is raising the price of its ad-free Disney+ and Hulu bundle to $21.99 a month, up from $19.99, whereas the ad-free standalone plans are each rising to $21.49 per month, up from $18.99.
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| Original publisher | TechCrunch |
| Canonical URL | https://techcrunch.com/2026/09/23/disney-and-hulu-add-to-the-growing-trend-of-streaming-inflation/ |
| Publication time | Wed, 23 Sep 2026 18:06:27 +0000 |
| Retrieval time | 2026-09-23T18:09:30.772Z |
| Last seen | 2026-09-23T18:09:30.772Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | jHYn8jahGDnu · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Streaming is getting more expensive again. Disney is the latest media giant to raise prices for its streaming services, adding to a growing pattern across the industry. The increases come roughly a year after Disney’s last major streaming price hike. Disney is raising the price of its ad-free Disney+ and Hulu bundle to $21.99 a month, up from $19.99, whereas the ad-free standalone plans are each rising to $21.49 per month, up from $18.99. The company is also increasing the price of its standalone ad-supported Disney+ and Hulu plans to $12.49 a month. The new prices are reflected on Disney+’s support page. Bloomberg was the first to report the changes. Disney+ and Hulu are hardly alone. Streaming companies have spent the past several years steadily increasing prices.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
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