Don't worry, GTA 6 is still planned for November, marketing push will begin this summer
Grand Theft Auto VI is still set to launch on November 19, 2026, according to Take-Two CEO Strauss Zelnick. The marketing campaign for the game is expected to begin this summer, although specific details about pricing remain undisclosed. Take-Two anticipates significant success for the title, with a projected valuation increase of 20% from the previous year.
- ▪Take-Two CEO Strauss Zelnick confirmed that GTA 6 will launch on November 19, 2026.
- ▪The marketing push for the game is expected to start this summer.
- ▪Zelnick noted that the anticipated price point for the game has not yet been revealed.
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| Original publisher | Eurogamer |
| Canonical URL | https://www.eurogamer.net/gta-6-release-date-reaffirmed |
| Publication time | Fri, 22 May 2026 09:28:21 +0000 |
| Retrieval time | 2026-05-22T09:32:01.321Z |
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Home News Grand Theft Auto VI Don't worry, GTA 6 is still planned for November, marketing push will begin this summer Does that mean we'll get another trailer? Image credit: Rockstar <img alt="Dom Peppiatt avatar" src="https://assetsio.gnwcdn.com/pxl_20220402_110941365.portrait_V04meYj.jpg?width=2048&height=2048&fit=bounds&quality=85&format=jpg&auto=webp" style="aspect-ratio: 1" width="1044" height="1130" > News by Dom Peppiatt Deputy Editorial Director Published on May 22, 2026 Follow Grand Theft Auto VI I know, I know, whenever you see a GTA headline at the moment, you're expecting a new trailer, right? There is currently a huge swathe of the internet obsessed with the idea we're going to get GTA 6 price and its third trailer any day now.
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