DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising
Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions. This kind of targeting is a form of online behavioral advertising, which is when companies personalize the ads they show you based on the data they’ve collected about you. The more data a company has, the more personalized the ad can be.
- ▪Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions.
- ▪This kind of targeting is a form of online behavioral advertising, which is when companies personalize the ads they show you based on the data they’ve collected about you.
- ▪The more data a company has, the more personalized the ad can be.
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Record
| Original publisher | Electronic Frontier Foundation |
| Canonical URL | https://www.eff.org/deeplinks/2026/09/draftkings-using-ai-supercharge-harms-online-behavioral-advertising |
| Publication time | Thu, 24 Sep 2026 22:52:06 +0000 |
| Retrieval time | 2026-09-24T23:10:27.182Z |
| Last seen | 2026-09-24T23:10:27.182Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | iQF5gEqwxFRp · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions. This kind of targeting is a form of online behavioral advertising, which is when companies personalize the ads they show you based on the data they’ve collected about you. The more data a company has, the more personalized the ad can be. While DraftKings is using AI to supercharge the harmful effects of online behavioral advertising, EFF has long argued that all behavioral advertising should be banned. According to the New York Times, DraftKings is using its customers’ betting records to train a machine learning model to find losing gamblers.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Electronic Frontier Foundation.
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