Drag queen says Patagonia has launched trademark suit, claiming 'irreparable harm'
Drag queen Pattie Gonia is facing a trademark lawsuit from outdoor apparel company Patagonia, which claims her stage name harms its brand. Pattie Gonia argues that the lawsuit contradicts Patagonia's mission of environmental advocacy and threatens her activism. The conflict began after Patagonia alleged that her trademark application infringed on its brand identity.
- ▪Patagonia claims Pattie Gonia's use of her name and likeness is causing irreparable harm to its brand.
- ▪Pattie Gonia has raised significant funds for environmental causes and argues the lawsuit is an attempt to silence her activism.
- ▪The lawsuit follows a trademark application by Pattie Gonia, which Patagonia claims is a near-copy of its logo.
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Drag queen Pattie Gonia says Patagonia has launched trademark suit. Here's what we knowBy Tessa Flemming Topic:Popular CultureFri 29 May 2026 at 2:31pmFri 29 May 2026 at 2:31pmFri 29 May 2026 at 2:31pmPattie Gonia has urged outdoor apparel company Patagonia to drop its lawsuit. (Getty Images: Sarah Silbiger for The Washington Post)abc.net.au/news/pattie-gonia-trademark-fight-with-patagonia-explained/106736174Link copiedShareShare articleA drag queen vs an outdoor clothing brand: welcome to the latest trademark fight making headlines.US drag queen Pattie Gonia has urged outdoor apparel company Patagonia to drop a lawsuit that claims she is "irreparably harming" the brand's "goodwill" with her stage name's likeness.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at ABC News (Australia).