‘Dutton Ranch’ Lassoes Biggest Original Series Launch In Paramount+ History
Dutton Ranch has achieved a record-breaking launch for Paramount+, garnering 12.9 million streaming views within its first week. This surpasses the previous record held by The Madison, which had 8 million views in its first ten days. The series has also performed strongly on cable, marking the biggest cable premiere since 2023.
- ▪Dutton Ranch generated 12.9 million streaming views globally in its first week post-premiere.
- ▪The series surpassed the previous record of 8 million views set by The Madison.
- ▪Dutton Ranch had 1.9 million L+3 viewers for its first episode, making it the biggest cable premiere since 2023.
Opening excerpt (first ~120 words) tap to expand
L-R: Kelly Reilly as Beth Dutton and Cole Hauser as Rip Wheeler in Dutton Ranch, episode 8, season 1, streaming on Paramount+, 2026. Emerson Miller/Paramount+. Audiences still can’t get enough of the Dutton family. Dutton Ranch, the latest series in the Yellowstone franchise, generated 12.9M streaming views globally in seven days post-premiere, Paramount said Tuesday. That marks the biggest original series launch in Paramount+ history, soaring past the 8M views for Dutton Ranch’s recent predecessor The Madison over its first 10 days in March. Preliminary Nielsen data for the week of May 11, which won’t be finalized for another month or so, puts Dutton Ranch as the top streaming series.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Deadline.