Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'

Electronic Arts, the digital interactive entertainment company, announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, the company said in a press release Monday.EA Advertising is expanding EA's ecosystem by enabling brands to integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content. In these interactive gameplay environments, brands become part of the game itself, reflecting how players engage with advertising in real-world contexts through digital ad boards, scoreboards, and brand broadcast overlays.According to the company, EA has reached over 120 million players each month in 2026, playing the equivalent of 23,000 NFL seasons every day in Madden NFL and completing more than 1…

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