Enshittification Has a New Mascot, and He’s Teaming Up With Death in a Hilarious Ad Campaign
Tech > Services & Software Enshittification Has a New Mascot, and He’s Teaming Up With Death in a Hilarious Ad Campaign Cory Doctorow worked with the Norwegian Consumer Council to launch a darkly funny, yet serious ad campaign to push back against Big Tech. Joe Hindy Joe is a freelance journalist.… Read full bio Joe Hindy Read full bio September 26, 2026, 5:00 am ET 5 min read The Council pulls no punches in describing how enshittification works, even bringing in Death to talk about it. Norwegian Consumer Council Imagine, if you will, a pale figure of Death, dressed in a black robe holding a scythe, alongside a handsome, lumberjack-looking Nordic fella who goes by the name Enshittificator.
- ▪Tech > Services & Software Enshittification Has a New Mascot, and He’s Teaming Up With Death in a Hilarious Ad Campaign Cory Doctorow worked with the Norwegian Consumer Council to launch a darkly funny, yet serious ad campaign to push back
- ▪Joe Hindy Joe is a freelance journalist.… Read full bio Joe Hindy Read full bio September 26, 2026, 5:00 am ET 5 min read The Council pulls no punches in describing how enshittification works, even bringing in Death to talk about it.
- ▪Norwegian Consumer Council Imagine, if you will, a pale figure of Death, dressed in a black robe holding a scythe, alongside a handsome, lumberjack-looking Nordic fella who goes by the name Enshittificator.
CNET files mainly under tech. We currently carry 881 of its stories.
Story provenance
Source · retrieval · rights · ranking — open for full record
inspect →
Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | CNET |
| Canonical URL | https://www.cnet.com/tech/services-and-software/enshittification-humor-video-brings-awareness/ |
| Publication time | 2026-09-26T09:00:00Z |
| Retrieval time | 2026-09-26T09:21:00.478Z |
| Last seen | 2026-09-26T09:21:00.478Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | L-vf54N5Elqo · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Tech > Services & Software Enshittification Has a New Mascot, and He’s Teaming Up With Death in a Hilarious Ad Campaign Cory Doctorow worked with the Norwegian Consumer Council to launch a darkly funny, yet serious ad campaign to push back against Big Tech. Joe Hindy Joe is a freelance journalist.… Read full bio Joe Hindy Read full bio September 26, 2026, 5:00 am ET 5 min read The Council pulls no punches in describing how enshittification works, even bringing in Death to talk about it. Norwegian Consumer Council Imagine, if you will, a pale figure of Death, dressed in a black robe holding a scythe, alongside a handsome, lumberjack-looking Nordic fella who goes by the name Enshittificator.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at CNET.
Discussion
0 commentsMore from CNET
