'Everyone' at Apple Apparently Calls Foldable 'iPhone Ultra'

Aug 12, 2026 · 1:47 PM UTC ·1 min read · 0 reactions · 0 comments · 2 views

#everyone #apple #apparently #calls #foldable

TL;DR · WeSearch summary

The comments came in response to Max Weinbach, who argued the "Ultra" name doesn't fit because Apple's existing Ultra products represent the most capable version of a lineup, and the foldable wouldn't clearly outclass the iPhone Pro the way that positioning implies. Related Roundup: iPhone FoldTags: Bloomberg, Foldable iPhone Guide, iPhone Ultra Guide, Mark Gurman, Max Weinbach[ 0 comments ]

Key facts

▪The comments came in response to Max Weinbach, who argued the "Ultra" name doesn't fit because Apple's existing Ultra products represent the most capable version of a lineup, and the foldable wouldn't clearly outclass the iPhone Pro the way
▪Related Roundup: iPhone FoldTags: Bloomberg, Foldable iPhone Guide, iPhone Ultra Guide, Mark Gurman, Max Weinbach[ 0 comments ]

How this story was covered

3 outlets in our directory ran this story, first to last over 18 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.

Centre · 2

▪ Everyone at Apple is calling the foldable 'iPhone Ultra' — AppleInsider
▪ ‘Everyone’ at Apple uses iPhone Ultra name, says Mark Gurman — 9to5Mac

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Original publisher	MacRumors
Canonical URL	https://www.macrumors.com/2026/08/12/everyone-at-apple-says-iphone-ultra/
Publication time	Wed, 12 Aug 2026 06:47:44 PDT
Retrieval time	2026-08-12T13:51:31.664Z
Last seen	2026-08-12T13:51:31.664Z
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Opening excerpt (first ~120 words) tap to expand

'Everyone' at Apple Apparently Calls Foldable 'iPhone Ultra'Wednesday August 12, 2026 6:47 am PDT by Hartley CharltonBloomberg's Mark Gurman has said "everyone" inside Apple refers to the company's upcoming foldable iPhone as the "iPhone Ultra" internally, though he cautioned that doesn't necessarily confirm it as the final name. The comments came in response to Max Weinbach, who argued the "Ultra" name doesn't fit because Apple's existing Ultra products represent the most capable version of a lineup, and the foldable wouldn't clearly outclass the iPhone Pro the way that positioning implies. Related Roundup: iPhone FoldTags: Bloomberg, Foldable iPhone Guide, iPhone Ultra Guide, Mark Gurman, Max Weinbach[ 0 comments ]

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