Facebook Is Cooked as a Social Network—But Still a Cash Machine
Facebook continues to thrive financially, boasting over 3 billion monthly active users and significant revenue growth. However, the platform is facing a decline in social engagement, with AI-generated content dominating user feeds. This situation highlights a disconnect between financial success and the deterioration of Facebook's core social functions.
- ▪Facebook reported 3.07 billion monthly active users in Q4 2024, but Gen Z is largely absent.
- ▪Meta generated $164.5 billion in revenue in 2024, up from $134 billion in 2023.
- ▪The platform's algorithm change in 2018 inadvertently rewarded spam operations, leading to content degradation.
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try { if(localStorage) { let currentUser = localStorage.getItem('current_user'); if (currentUser) { currentUser = JSON.parse(currentUser); if (currentUser.id === 3765463) { document.getElementById('article-show-container').classList.add('current-user-is-article-author'); } } } } catch (e) { console.error(e); } Maverick-jkp Posted on Jun 3 • Originally published at jakeinsight.com Facebook Is Cooked as a Social Network—But Still a Cash Machine #ai #facebookiscooked #facebook #cooked Meta's flagship platform has 3.07 billion monthly active users and generated $164.5 billion in revenue in 2024. By almost every financial metric, it's thriving. Spend 10 minutes on Facebook today, though, and something feels fundamentally broken.
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