Fashionistas can rent a once-dare-to-dream Hermès Birkin bag — but critics wonder if the business model is a scheme
Luxury handbag rental services are gaining popularity, allowing consumers to access coveted items like the Hermès Birkin for a monthly fee. Critics question the sustainability and appeal of such a business model, arguing it undermines the exclusivity of the brand. The shift from ownership to rental is seen as a response to influencer culture and changing consumer relationships with fashion.
- ▪Vivrelle has introduced an invite-only membership tier that allows access to Hermès Birkin bags for $800 a month.
- ▪Critics argue that paying $9,600 in rental fees annually raises questions about the value of renting luxury items.
- ▪By Rotation is another rental platform that allows users to share designer goods, including the Birkin, with varying rental fees.
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Fashion & Beauty Fashionistas can rent a once-dare-to-dream Hermès Birkin bag — but critics wonder if the business model is a scheme By Kyra Breslin Published May 27, 2026, 1:59 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Anything for a Birkin. There’s something about watching Kylie Jenner strut into Madison Square Garden carrying her deep blue crocodile Hermès Birkin 35 to cheer on the Knicks courtside with beau, Timothée Chalamet, that will make accessory lovers yearn to get their hands on the ever-enviable handbag.
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