Ferrari aims to prove doubters wrong after divisive EV debut
Ferrari's debut of its first all-electric car, the Luce, has sparked significant controversy and mixed reactions. The model's design, created by Jony Ive and Marc Newson, has drawn comparisons to various unflattering objects, leading to a notable drop in the company's stock price. Despite the backlash, analysts suggest that the publicity may ultimately benefit Ferrari by raising awareness of its electric ambitions.
- ▪Ferrari's shares fell 8.4 percent following the unveiling of the Luce.
- ▪The Luce is a four-door, five-seat family car, a departure from Ferrari's traditional sports car design.
- ▪Social media reactions have included unflattering comparisons to a vacuum cleaner and the Fiat Multipla.
Opening excerpt (first ~120 words) tap to expand
Ferrari aims to prove doubters wrong after divisive EV debutSign up now: Get ST's newsletters delivered to your inboxMilan-listed Ferrari shares fell 8.4 per cent on May 26, with one investor saying the stock was “being penalised for an aesthetic disappointment.”PHOTO: REUTERSPublished May 28, 2026, 01:09 AMUpdated May 28, 2026, 01:09 AMListenROME – If Ferrari wanted to grab the world’s attention with the Luce, its first all-electric car, mission accomplished - even if much of the reaction has been shock and outrage.The new model is a four-door, five-seat family car that looks nothing like the Italian marque’s usual fare of low-slung, petrol-powered sports cars.It was unveiled at a gala event in Rome late on May 25, then shown the next day to Italian President Sergio Mattarella and Pope…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Straits Times — World.