Ferrari Reveals $640,000 EV Co-Designed by Jony Ive
Ferrari has introduced the Luce, its first fully electric vehicle, co-designed by Jony Ive. The car features a sleek exterior and a high-tech interior, emphasizing a unified design language. Priced at $640,000, the Luce showcases Ferrari's commitment to innovation in the electric vehicle market.
- ▪The Luce is Ferrari's first fully electric car.
- ▪It was co-designed by Jony Ive and Marc Newson from the creative collective LoveFrom.
- ▪The vehicle features a smooth, uninterrupted design with aerodynamic wings.
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Ferrari Reveals $640,000 EV Co-Designed by Jony IveMonday May 25, 2026 7:17 pm PDT by Joe RossignolFerrari today unveiled the Luce, its first fully electric car designed with help from Apple's former design chief Jony Ive. "Designed with Sir Jony Ive and Marc Newson at the creative collective LoveFrom, a singular design language unites the exterior, interior, and interface with clarity and refined simplicity throughout," said Ferrari. The exterior of the car has a "smooth, continuous, and uninterrupted" design, with a "shell-like form" and "floating front and rear aerodynamic wings." <img src="https://images.macrumors.com/t/zgYDWfc9CLyfMaM3Q1FRCMrWKfw=/400x0/article-new/2026/05/Ferrari-Luce-Red-Rear.jpg?lossy"…
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