Ferrari shares fall after launch of first EV as Jony Ive design proves divisive
Ferrari's share price fell after the launch of its first electric vehicle, the Luce, designed by Jony Ive. The car's minimalist design has sparked debate about whether it aligns with Ferrari's traditional sportscar heritage. Analysts expressed concerns about the vehicle's appeal to the brand's core enthusiasts, leading to uncertainty among investors.
- ▪Ferrari's Luce EV is priced at $640,000 and has a range of 329 miles.
- ▪The car's design has been described as divisive, with some questioning its alignment with Ferrari's heritage.
- ▪Ferrari's share price dropped by as much as 8% following the launch, indicating investor uncertainty.
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Ferrari said the design of the Luce EV was ‘simplified and rationalised’. Photograph: Ferrari/ReutersView image in fullscreenFerrari said the design of the Luce EV was ‘simplified and rationalised’. Photograph: Ferrari/ReutersAutomotive industryFerrari shares fall after launch of first EV as Jony Ive design proves divisiveSome analysts question whether design of Luce, starting at $640,000, lives up to sportscar brand’s heritageJasper JollyTue 26 May 2026 07.36 EDTLast modified on Tue 26 May 2026 07.40 EDTSharePrefer the Guardian on GoogleFerrari’s share price has dropped after it revealed a long-awaited first electric vehicle, with a minimalist look created by former Apple design chief Jony Ive that departs from the Italian manufacturer’s petrol sportscars.The Luce, starting at $640,000…
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