Ferrari to unveil $586,000 electric car Luce as rivals tap brakes on EVs
Ferrari is set to unveil its first fully electric vehicle, the Luce, priced at over $586,000. This launch comes as other luxury automakers hesitate on electric supercars, with Ferrari aiming to maintain its brand identity while transitioning to electric. The Luce is designed to appeal to a younger, wealthier demographic open to EVs, despite the challenges of shifting from traditional combustion engines.
- ▪Ferrari's Luce is its first fully electric vehicle, costing over $586,000.
- ▪The car can reach a top speed of 193 mph and is designed to preserve Ferrari's brand identity.
- ▪Ferrari has invested heavily in electrification and developed a custom sound system for the Luce.
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Business Ferrari to unveil $586,000 electric car Luce as rivals tap brakes on EVs By Ariel Zilber Published May 25, 2026, 1:55 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Ferrari is roaring into the electric era, even if many of its rivals are slamming the brakes. The iconic Italian supercar maker was set Monday to unveil the Luce, its first fully electric vehicle, in a high-stakes gamble that deep-pocketed buyers will shell out more than $586,000 for a Ferrari that hums instead of howls. The four-door EV, the name of which means “light” in Italian, tops out at 193 mph and marks perhaps the boldest transformation in Ferrari’s history as the company tries to preserve its mystique without the signature roar of a combustion engine.
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