Ferrari’s first EV is here, and the Luce might be the brand’s most controversial car yet
Ferrari has launched its first fully electric car, the Luce, marking a significant shift for the brand. The introduction of the Luce comes as the company adapts to stricter emissions regulations and advances in electric vehicle technology. Despite this transition, Ferrari maintains that combustion engines will still play a role in its future.
- ▪The Ferrari Luce is the brand's first fully electric production car.
- ▪Ferrari has historically resisted going fully electric, focusing instead on hybrids and traditional performance cars.
- ▪The shift towards electrification is part of Ferrari's 'multi-energy strategy' outlined in 2022.
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Ferrari has officially entered the electric era with the unveiling of the all-new Ferrari Luce, the first fully electric production car in the company’s history. Revealed in Rome, the Luce marks one of the biggest shifts the Maranello-based automaker has made since the company was founded in 1939. For years, Ferrari resisted going fully electric. The company repeatedly argued that emotion, sound, and driver engagement were core to the Ferrari experience, something enthusiasts believed could not exist without a combustion engine. Even when rivals like Porsche launched EVs such as the Porsche Taycan and brands like Lamborghini began discussing electrification strategies, Ferrari largely stayed focused on hybrids and traditional performance cars.
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