FIFA’s $15 billion World Cup payday shows commercialization is the real tournament champion
About a year ago, FIFA projected roughly $8.9 billion in total revenue for 2026. By April, it said the World Cup itself would generate around $11 billion, before Infantino said over the weekend that revenue for the the full 2023–2026 commercial cycle would surpass $15 billion. On Saturday, Infantino told representatives of FIFA’s member associations that ahead of the next World Cup in 2030, the organization can do even better.
- ▪About a year ago, FIFA projected roughly $8.9 billion in total revenue for 2026.
- ▪By April, it said the World Cup itself would generate around $11 billion, before Infantino said over the weekend that revenue for the the full 2023–2026 commercial cycle would surpass $15 billion.
- ▪On Saturday, Infantino told representatives of FIFA’s member associations that ahead of the next World Cup in 2030, the organization can do even better.
Opening excerpt (first ~120 words) tap to expand
The 2026 World Cup concluded Sunday as FIFA’s most financially successful tournament ever—even after months of warnings that exorbitant ticket prices and U.S. travel restrictions would hold the event back.Recommended Video Along with the usual glory and heartbreak on the pitch, this year, the world’s biggest sporting event also came with an unprecedented windfall, according to FIFA. About a year ago, FIFA projected roughly $8.9 billion in total revenue for 2026. By April, it said the World Cup itself would generate around $11 billion, before Infantino said over the weekend that revenue for the the full 2023–2026 commercial cycle would surpass $15 billion.
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