Filtr is a new privacy tool that blocks ads in almost every iPhone and Mac app
Filtr is a new privacy tool designed to block ads across all Apple devices, including iPhones, iPads, and Macs. Developed by Kaylee Serena Calderolla, it utilizes a new URL filters feature in iOS 26 and macOS 26 to enhance user privacy beyond traditional ad blockers. The tool requires a $5 annual subscription and aims to provide a cleaner app experience by minimizing ad exposure.
- ▪Filtr is the first device-level ad blocker that works across all of Apple's main products.
- ▪The tool is created by Kaylee Serena Calderolla, who also developed the Safari ad blocker Wipr.
- ▪Filtr uses URL filters to block ads at the network level, rather than just in the browser.
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Using an ad blocker is good for your security, privacy, and even the FBI recommends them to defend from online harms. But as much as ad blockers are great for cleaning up your browsing experience, these tools often do little to prevent the pervasive tracking from ads within apps. Now, thanks to a new feature in iOS 26 and macOS 26, one developer has built the first device-level ad blocker that works across all of Apple’s main products — iPhones, iPads, and Macs — and isn’t just limited to the browser. Filtr is a new tool created and maintained by Kaylee Serena Calderolla, the developer behind the popular Safari browser ad blocker Wipr.
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