Finally, we have a new Fitbit — here's what the range looks like now, following the band brand's big Google shake-up
Fitbit has undergone significant changes since being acquired by Google in 2021. The brand has recently rebranded its app to Google Health and introduced the new budget-friendly Google Fitbit Air. The lineup now includes various models, with a shift away from smartwatches to focus on fitness trackers and the Pixel Watch.
- ▪Fitbit was acquired by Google in 2021, leading to a rebranding of its app as Google Health.
- ▪The new Google Fitbit Air has been launched, marking the first Google-branded addition to the Fitbit lineup.
- ▪The Fitbit smartwatch range has been discontinued, with future offerings focusing on fitness trackers and the Pixel Watch.
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Health & Fitness Finally, we have a new Fitbit — here's what the range looks like now, following the band brand's big Google shake-up Times are a-changing for Fitbit 0 Comments Join the conversation When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Future) Collections By Ruth Hamilton published 27 May 2026 After a lengthy stagnant period, things are once again on the move in the world of Fitbit. The wrist-based fitness tracker brand was acquired by Google in 2021, and for a long time it seemed like that might spell the demise of the Fitbit name. Finally, this month it was announced the Fitbit app was being rebranded as Google Health.
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