Finnish trains or finishing ‘Worst Ex Ever’: is that even a choice?
Finland's national railway operator, VR-Group, has launched a marketing campaign called 'Binge Finland' aimed at encouraging people to replace streaming with real-world experiences. Participants can win a discounted 30-day rail holiday ticket by completing a survey about their binge-watching habits. However, the campaign has received criticism for its unclear terms and conditions and potential marketing spam.
- ▪The 'Binge Finland' campaign encourages people to engage in real-world experiences instead of binge-watching TV shows.
- ▪Participants can win a discounted rail holiday ticket by answering a survey about their streaming habits.
- ▪Critics have pointed out the campaign's vague terms and the potential for unwanted marketing communications.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.