‘Fired By America’: A Timeline Of Cracker Barrel CEO Julie Masino’s Exit
BreakingBusiness‘Fired By America’: A Timeline Of Cracker Barrel CEO Julie Masino’s ExitByConor Murray,Forbes Staff. 19, 2025Cracker Barrel announced its new logo, which removed Uncle Herschel, the man leaning on a barrel in the prior logo, and only included text, saying the new design is a callback to the “iconic barrel shape” that “started it all.”Aug. 20, 2025“End Wokeness,” a right-wing X account with 4 million followers, declared in a post that Cracker Barrel has “fallen,” one of many negative reactions to the logo change from customers and conservative commentators.Aug.
- ▪BreakingBusiness‘Fired By America’: A Timeline Of Cracker Barrel CEO Julie Masino’s ExitByConor Murray,Forbes Staff.
- ▪19, 2025Cracker Barrel announced its new logo, which removed Uncle Herschel, the man leaning on a barrel in the prior logo, and only included text, saying the new design is a callback to the “iconic barrel shape” that “started it all.”Aug.
- ▪20, 2025“End Wokeness,” a right-wing X account with 4 million followers, declared in a post that Cracker Barrel has “fallen,” one of many negative reactions to the logo change from customers and conservative commentators.Aug.
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BreakingBusiness‘Fired By America’: A Timeline Of Cracker Barrel CEO Julie Masino’s ExitByConor Murray,Forbes Staff. Murray is a Forbes news reporter covering entertainment trends.Follow AuthorJul 27, 2026, 12:03pm EDTToplineJulie Felss Masino, the CEO of Cracker Barrel who presided over a logo change that was slammed by loyal customers, conservative commentators and even President Donald Trump, will step down effective next month, the company said Monday, though it did not give a reason for her departure.Julie Felss Masino will exit her role as Cracker Barrel's CEO in August. (Photo by Gregory WALTON / AFP) (Photo by GREGORY WALTON/AFP via Getty Images)AFP via Getty ImagesTimelineNov.
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