Football club apologises for United 93 shirt advert
Oxford United has issued a sincere apology after releasing a clothing line featuring the text 'United 93' on the back of shirts. The club stated that the design was intended to reference its founding year of 1893 but was released without proper understanding of its association with the 9/11 attacks. The merchandise has been immediately withdrawn from sale, and the club is reviewing its approval processes to prevent similar errors.
- ▪Oxford United apologized for a clothing item that displayed 'United 93', a call sign linked to a hijacked plane from the 9/11 attacks.
- ▪The club claimed the text was meant to signify its founding year of 1893 but admitted to a lack of due diligence regarding historical context.
- ▪United Airlines Flight 93 crashed in Pennsylvania on September 11, 2001, killing all 44 people on board.
- ▪The controversial Campus Clothing range has been removed from sale immediately as the club reviews its internal approval processes.
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| Original publisher | BBC News — UK |
| Canonical URL | https://www.bbc.co.uk/news/articles/cmr4v5v3zzr7o?at_medium=RSS&at_campaign=rss |
| Publication time | Fri, 18 Sep 2026 13:05:31 GMT |
| Retrieval time | 2026-09-18T13:28:45.273Z |
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Football club apologises for United 93 shirt advertImage source, Oxford UnitedImage caption, Oxford United's new clothing range has been withdrawn from saleByStephen StaffordSouth of EnglandPublished22 minutes agoA football club has apologised after it published images of a new clothing line with "United 93" printed on the back - the call sign of one of the aircraft hijacked on 9/11. The clothing was supposed to make reference to Oxford United's founding year of 1893. However, it said it had been released "without understanding of the historical context and associations". United Airlines Flight 93 crashed in Shanksville, Pennsylvania, killing all 44 people on board after being hijacked on 11 September 2001. A docudrama film titled United 93 was made about the tragedy and released in 2006.
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