Ford boss hints at return of Fiesta as an electric model
Ford's president in Europe has hinted at the potential return of the Fiesta as an electric model, following its discontinuation in 2023. The company plans to introduce seven new models in Europe, including a small electric hatchback referred to as the 'electric Fiesta.' This shift marks a return to affordable vehicles for Ford, as it aims to compete with increasing market share from Chinese brands.
- ▪The Ford Fiesta was discontinued in 2023.
- ▪Ford plans to build seven new models in Europe, including an electric hatchback.
- ▪The company is shifting focus back to affordable vehicles after previously moving away from the mass market.
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Ford boss hints at return of Fiesta as an electric model9 minutes agoShareSaveAdd as preferred on GoogleTheo LeggettBusiness correspondentiStock Editorial / Getty ImagesThe Ford Fiesta was discontinued in 2023The president of Ford in Europe has strongly hinted at the return of the popular Fiesta model, which was discontinued in 2023.Jim Baumbick told the BBC he will have "news to share in the future" about the Fiesta brand, as the company announced plans to build seven new models in Europe, including a small electric hatchback, as part of a new strategy.That car is already being referred to as the "electric Fiesta" in automotive circles.Ford's new strategy, according to Baumbick, represents a return to the mass market in Europe, with the development of affordable cars.He denied that the…
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