France remains top destination for foreign investment as Europe declines
France continues to be the most attractive destination for foreign investment in Europe, despite challenges such as high labor costs and heavy bureaucracy. In 2025, France hosted 852 foreign investment projects, surpassing the UK and Germany. However, the overall appeal of Europe is declining, with a 7% drop in investment projects across the continent.
- ▪France has been the top destination for foreign investment in Europe for seven consecutive years.
- ▪In 2025, France hosted 852 foreign investment projects, more than the UK and Germany.
- ▪The number of investment projects in Europe fell by 7% in 2025, indicating a decline in overall appeal.
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A new bus bearing the "Choose France" banner stands in the parking lot of the Evobus France factory, on May 19, 2025. Evobus is a German manufacturer of buses and coaches, a subsidiary of the German group Daimler Truck. JEAN-CHRISTOPHE VERHAEGEN/AFP Despite repeated criticism from business circles – over what are seen as high labor costs, burdensome taxes and heavy bureaucracy – France remained the most attractive country in Europe for international investors for the seventh consecutive year. This paradox was highlighted by the EY attractiveness barometer, published Thursday, May 21, ahead of the Choose France summit, which is set to take place at the Château de Versailles on June 1.
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