French Luxury Flexes Its Soft Power in a New York Exhibition
A new exhibition titled 'Hidden Treasures, 250 Years of Franco-American Luxury Stories' opens in New York, showcasing 65 French luxury maisons. Organized by Comité Colbert, the exhibition celebrates 250 years of friendship between France and the US and is expected to attract between 10,000 and 15,000 visitors. While the event focuses on cultural storytelling rather than driving sales, it provides brands with opportunities to engage with clients in a unique setting.
- ▪The exhibition features 65 French luxury brands and cultural institutions.
- ▪It runs from May 26 to May 31 at The Shed in New York's Hudson Yards.
- ▪The event celebrates 250 years of Franco-American friendship since the American Revolution.
Opening excerpt (first ~120 words) tap to expand
FashionFrench Luxury Flexes Its Soft Power in a New York ExhibitionBy Laure GuilbaultMay 26, 2026Photo: Courtesy of Comité Colbert/ Artwork by Vogue BusinessSave StorySave this storySave StorySave this storyIt might seem like a show season dominated by stateside locations only just ended, but a slew of French houses have already returned to US soil. Dior and Louis Vuitton are among the brands that have traveled back to New York; only this time, it’s not for a runway show, but for a new exhibition.“Hidden Treasures, 250 Years of Franco-American Luxury Stories”, a gathering of 65 French luxury maisons and cultural institutions organized by luxury association Comité Colbert, opens on Tuesday at The Shed in New York’s Hudson Yards.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
