From 'fusty' to fashionable - is it cool to wear M&S clothes now?
According to Clark and others on social media, Marks & Spencer is becoming the hot place to shop for women under 35, while also keeping its core older audience happy too. According to Clark, the idea of wear-it-once fast fashion has declined as people "are looking for [foundational pieces] to rotate".This is something Perrie Sian, one of Britain's biggest fashion influencers, has also noticed. The 34-year-old tells the BBC: "The real height of fast fashion is behind us"."As a group we've changed our shopping habits and M&S slots into that," she says.
- ▪According to Clark and others on social media, Marks & Spencer is becoming the hot place to shop for women under 35, while also keeping its core older audience happy too.
- ▪According to Clark, the idea of wear-it-once fast fashion has declined as people "are looking for [foundational pieces] to rotate".This is something Perrie Sian, one of Britain's biggest fashion influencers, has also noticed.
- ▪The 34-year-old tells the BBC: "The real height of fast fashion is behind us"."As a group we've changed our shopping habits and M&S slots into that," she says.
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| Original publisher | BBC News — UK |
| Canonical URL | https://www.bbc.co.uk/news/articles/cje3rk4p39zwo?at_medium=RSS&at_campaign=rss |
| Publication time | Sat, 19 Sep 2026 10:52:33 GMT |
| Retrieval time | 2026-09-19T10:53:45.877Z |
| Last seen | 2026-09-19T10:53:45.877Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | fS4rxGFlR6kh · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
From 'fusty' to fashionable - is it cool to wear M&S clothes now?Image source, Carlo Paloni/Getty ImagesImage caption, M&S show during London Fashion Week September 2026ByAnnabel RackhamCulture reporterPublished19 September 2026, 00:05 BSTUpdated Just now"I'm the first person to be like, 'It's from M&S, you need to get on to it,'" Farron Clark, a 26-year-old brand strategist tells me. According to Clark and others on social media, Marks & Spencer is becoming the hot place to shop for women under 35, while also keeping its core older audience happy too.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at BBC News — UK.
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