From holiday homes to housing hub: ECR’s residential boom
Raj Narain, founder and CEO of Optima Response Management Pvt Ltd, a digital marketing agency in Chennai, had spent a major part of his professional life living in the city. His work involved travelling extensively to meet clients, but worsening traffic congestion and pollution eventually became too much to endure.This is when he chanced upon a residential project coming up on the scenic East Coast Road (ECR) and decided to move lock, stock and barrel. “For 25 years, I was a resident in the Vadapalani/Valasaravalkam region and shifted to ECR about a year ago.
- ▪Raj Narain, founder and CEO of Optima Response Management Pvt Ltd, a digital marketing agency in Chennai, had spent a major part of his professional life living in the city.
- ▪His work involved travelling extensively to meet clients, but worsening traffic congestion and pollution eventually became too much to endure.This is when he chanced upon a residential project coming up on the scenic East Coast Road (ECR) a
- ▪“For 25 years, I was a resident in the Vadapalani/Valasaravalkam region and shifted to ECR about a year ago.
The Hindu publishes from India and files mainly under world. We currently carry 618 of its stories.
Opening excerpt (first ~120 words) tap to expand
B.S. Raj Narain, founder and CEO of Optima Response Management Pvt Ltd, a digital marketing agency in Chennai, had spent a major part of his professional life living in the city. His work involved travelling extensively to meet clients, but worsening traffic congestion and pollution eventually became too much to endure.This is when he chanced upon a residential project coming up on the scenic East Coast Road (ECR) and decided to move lock, stock and barrel. “For 25 years, I was a resident in the Vadapalani/Valasaravalkam region and shifted to ECR about a year ago. It has all the trappings of the city without its congestion. The best thing is, I get to see the blue sky once I get up and the air is clean,” says Narain.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Hindu.
Discussion
0 commentsMore from The Hindu
