From veshtis to hoodies: How Tamil Nadu’s election fashion got a Gen Z makeover
Tamil Nadu's political fashion scene is undergoing a youth-driven transformation, with leaders embracing modern attire like hoodies and tailored trousers over traditional veshtis. Bright colors and trendy designs are now common on the campaign trail, influenced by Gen Z aesthetics and social media trends. Even fashion houses are capitalizing on political branding, creating clothing inspired by party symbols and leaders. This shift reflects a broader effort by parties to connect with younger, urban voters.
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It is not often that Tamil Nadu’s voters see a sitting Chief Minister in tailored trousers while addressing the public. Nor have chudidars traditionally been part of the campaign trail. Bright, eye-catching colours have become the new political uniform, and we even have reels teaching supporters how to replicate the look of the TVK chief.Who would have thought we would live in a world where a bridal house creates an ornate TVK blouse, complete with two squirrels rising from a fan of whistles?
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Hindu — Top.
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