Gluten-free basics ‘now a luxury’ as price of a small branded loaf nears £4
The rising cost of gluten-free products is making them increasingly unaffordable for those who require them for medical reasons. A small branded gluten-free loaf can now cost nearly £4, significantly higher than standard bread prices. Consumers are expressing concern over the shrinking availability and increasing prices of gluten-free staples.
- ▪A small gluten-free loaf now costs about £4, while a standard loaf is less than £1.
- ▪The price of gluten-free bread has increased by nearly 6% since May 2025.
- ▪Many consumers with coeliac disease are struggling to afford gluten-free products due to rising costs.
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Gluten-free organic bread for sale at a London bakery. Branded products are even pricier. Photograph: Irina Naoumova/AlamyView image in fullscreenGluten-free organic bread for sale at a London bakery. Branded products are even pricier. Photograph: Irina Naoumova/AlamyInflationGluten-free basics ‘now a luxury’ as price of a small branded loaf nears £4People with coeliac disease say inflation and shrinking ranges are making food staples unaffordableZoe WoodSat 30 May 2026 02.00 EDTLast modified on Sat 30 May 2026 02.08 EDTSharePrefer the Guardian on GoogleGluten-free versions of everyday staples such as bread and biscuits are becoming a luxury, with shoppers complaining that a “decent” small loaf now costs nearly £4.Consumers have always paid a premium for these specialist foods, making any…
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