Google is its own worst enemy
Google's push for AI is impacting its products and the broader web ecosystem. Despite predictions of a decline in its search dominance due to AI competitors, Google still holds a significant market share. The company's strategies, including AI Overviews, are causing concerns among publishers and altering the information landscape.
- ▪Google controlled 92% of the search market in November 2022, which has only slightly decreased to around 90% since then.
- ▪The introduction of AI Overviews has led to a significant reduction in traffic for many publishers and websites.
- ▪Google's ambition to keep users on its platform is resulting in the generation of inaccurate information, raising concerns about the quality of content available online.
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Google is its own worst enemy In its bid to push AI, it’s destroying its products and trying to kill the web too Don't buy the AI hype by Paris Marx May 20, 2026 ∙ 5 min read Screenshot: YouTube/Google Written by Paris Marx Paris Marx is a Canadian tech critic and host of the award-winning Tech Won’t Save Us podcast. He writes the Disconnect newsletter and is the author of Road to Nowhere: What Silicon Valley Gets Wrong about the Future of Transportation. Editor’s Choice Getting off US tech: a guide Social media must be reined in How I became a tech critic Newsletter Get all the latest posts delivered straight to your inbox. Subscribe Processing your application Please check your inbox and click the link to confirm your subscription.
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