Google is turning the internet into a giant group chat — and websites aren’t invited
Google's recent updates to its search engine are transforming the internet experience into a more AI-driven, conversational format. This shift prioritizes synthesized answers and user interaction with AI over traditional web browsing. As a result, the unique personalities of individual websites may be diminished, leading to a more homogenized online experience.
- ▪Google's AI updates are designed to keep users engaged with AI instead of navigating multiple websites.
- ▪The traditional experience of exploring various websites is being replaced by AI-generated responses.
- ▪This change risks losing the individuality of web content as AI summarizes information into a unified format.
Opening excerpt (first ~120 words) tap to expand
AI Google is turning the internet into a giant group chat — and websites aren’t invited Features By Amanda Caswell published 21 May 2026 Journalists have left the chat When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Shutterstock) Copy link Facebook X Reddit Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Google Search used to feel like opening a door to the internet. There was a time when we could type something in the Search bar, hit enter and disappear down a rabbit hole of websites, forums and Reddit threads. We'd see random YouTube videos and blogs made by people who we truly wanted to know.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Tom's Guide.
Discussion
0 commentsMore from Tom's Guide
