Google overhauls its AI plans - which one should you now choose?
Google has revamped its AI subscription plans, introducing a new AI Ultra plan priced at $100 per month. The original Ultra plan has been reduced to $200, offering enhanced features for developers and tech professionals. Additional perks and new AI tools are being rolled out across all plans to improve user experience.
- ▪Google has launched a new AI Ultra plan at $100 a month, aimed at developers and tech workers.
- ▪The full Ultra plan's price has been cut from $250 to $200, providing more benefits.
- ▪New features like Gemini Spark and Project Genie are being introduced to enhance the capabilities of the AI plans.
2 outlets in our directory ran this story, first to last over 15 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
- ▪ Google quietly nerfed its AI Pro plan, and here’s what you get now — Android Authority
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| Original publisher | ZDNet |
| Canonical URL | https://www.zdnet.com/article/google-new-ai-plans-which-should-you-choose-2026/ |
| Publication time | Tue, 19 May 2026 17:45:04 GMT |
| Retrieval time | 2026-05-19T17:49:57.876Z |
| Last seen | 2026-05-19T17:49:57.876Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | 1Z8_fkMc-aoJ · 2 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
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Innovation Home Innovation Artificial Intelligence Google overhauls its AI plans - which one should you now choose? The new AI Ultra plan runs $100 a month, while the top-tier Ultra subscription has been cut from $250 to $200. But the AI Plus and Pro plans also get some perks. Written by Lance Whitney, ContributorContributor May 19, 2026 at 10:45 a.m. PT Lance Whitney/ZDNETFollow ZDNET: Add us as a preferred source on Google.ZDNET's key takeawaysGoogle has introduced a cheaper AI Ultra plan at $100 a month.The full Ultra Plan is now $50 cheaper at $200 a month.Certain AI Pro subscribers also get YouTube Premium Lite for free.Looking to subscribe to one of Google's Gemini AI plans? That decision just got trickier thanks to the latest changes.
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